Let's be honest — most people don't attend conferences just to educate themselves.Yes, the presentations are great, the slides are concise, and the speakers have great one-liners such as:"Information in this day and age is like oil."But the real treasure at a conference? The individuals you meet. The accidental conversation. The thought occurs over a cup of coffee. The you-too?! moments.That's the true ROI.However, for many people, the act of networking is painfully awkward.You walk into a room full of strangers. There are strangers already familiar with each other. There are strangers staring at their phones. You don't know if you should grab a cookie or say hello to someone. You remind yourself:"Shall I speak in my 'professional' voice? Or should I be myself?"That's the truth:Bragging is not networking. Being genuine is what networking is about.Having traveled, spoken, and assisted in organizing numerous conferences in the Philippines, I know what works and what doesn't.1. Begin conversations that are about something...

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Is it worth it to take RMP (Registered Marketing Professional) Certification?Let's be honest—when you say the word "certification",  what do you think first?"Another expense?""More studying?""Will this really do anything for my career?"With all those free online certifications and YouTube videos out there, is RMP actually worth it or is it just another title that doesn't mean much?Get to know Sarah: The Struggling Marketing GraduateSarah recently graduated with a marketing degree. Like many new grads, she was eager and enthusiastic to enter the workforce. She submitted dozens of resumes to various firms.And then… nothing.No calls. No emails. Nothing but crickets. One day, she received a precious interview chance. She arrived confidently—until the hiring manager nailed her with the dreaded question:❌ "Can you share your experience in marketing?"Her heart dropped. Experience? She only had school assignments, and at that...

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