Is it worth it to take RMP (Registered Marketing Professional) Certification?Let's be honest—when you say the word "certification",  what do you think first?"Another expense?""More studying?""Will this really do anything for my career?"With all those free online certifications and YouTube videos out there, is RMP actually worth it or is it just another title that doesn't mean much?Get to know Sarah: The Struggling Marketing GraduateSarah recently graduated with a marketing degree. Like many new grads, she was eager and enthusiastic to enter the workforce. She submitted dozens of resumes to various firms.And then… nothing.No calls. No emails. Nothing but crickets. One day, she received a precious interview chance. She arrived confidently—until the hiring manager nailed her with the dreaded question:❌ "Can you share your experience in marketing?"Her heart dropped. Experience? She only had school assignments, and at that...

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So, you're assigned to organize a conference in the Philippines? Congrats! You've essentially subscribed to a shot of adventure, mayhem, and an event survival program. But don't worry—I've got your back. Let's divide it into a step-by-step, no-nonsense, foolproof agenda development process.Step 1: Define Your Objectives (a.k.a. Why Are We Doing This?)Before you reserve a ballroom at a 5-star hotel or create a thorough PowerPoint, consider the following:What can the public learn from this incident?Who are they, and what do they eagerly expect to see?Consider this: If your conference is a buffet, your attendees will have a reason to put food on their plates. Is it to learn? To network? Free coffee and swag bags? Establish your goals, and everything else will fall into place.Step 2: Plan Your...

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